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Commenting on the new logo ahead of its official launch, KTB CEO while asserting the varied tourism products that the country has says, “Kenya is beautiful, we are home to abundance of wildlife and pristine beaches, our culture is rich and adventure experiences on offers are exceptional, the landscape, sunsets and sceneries in the country are unpararelled and so much more. We invite local and international tourists to discover and immerse in the magic of Kenya‘.
With the refreshed Magical Kenya logo, there is an opportunity to enhance the visibility of the tourism brand across key international markets as well as domestically under the Tembea Kenya sub brand. Magical Kenya has over the years developed awareness amongst all government investment and marketing bodies across a variety of sectors including Agriculture (Tea and Coffee), Investments and Trade. The refreshed Magical Kenya logo takes into the account the warmth of the Kenyan people, the cultural values of the destination and the splendor of Kenya’s diversity of tourism offering ranging from wildlife, pristine beaches to other experiences including culture and adventure.
“The rebrand is informed by constant research and analysis of travel data which provides travellers’ behavior and needs and KTB will continue to tap into the insights to exceed visitor expectation”, says Radier. Dr. Radier pointed out that experiential packages, as well as sustainable tourism have become new trends in the tourism business.
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